On-site surveys
User surveys are easy and cost-effective with Skyra. Ask questions at the right time and in the right context with micro surveys on your website. Skyra makes it super easy to include user insights as a natural part of your work.
Smarter user surveys
User involvement is crucial to understanding how well your service works for those who use it. An effective way to involve users is by asking targeted questions to the right people, in the right context and time. Smart micro-surveys are a simple and cost-effective solution for this. The website is a natural place to do user research, but it has to be done right.
Here's how it works with Skyra
Skyra is a self-service platform for user surveys on websites. With our solution, you can easily ask your users questions while they're using your service or right after they've finished. Place micro-surveys next to content, on forms, or at endpoints such as logout or order completion. This can be done either as a one-time survey or on an ongoing basis for user experience reporting. You choose how many people see the survey and when it ends. Settings can be used to control the proportion of visitors who see the survey and that they only see it once. Results are reported in our dashboard with various options for analysis, sorting and sharing.
Skyra makes it easy to:
- Conduct quick and spontaneous user surveys
- Ask the right questions to the right users
- Ask in the right context, at the right time
- Gain insight into a specific feature or specific content
Get clarity faster
Has something been discussed for too long? Obtain a basis for decision-making with a quick user survey. You can simply ask those who use the service, while they are using it. This makes it easier to prioritize what is important and reduces the risk of spending time on the wrong things. Choose how many people you want to ask and when the mini-survey should be removed.
Improve plain language
Conduct plain language surveys on your website with Skyra. Ask real users whether the text they are reading is clear and understandable or what could be improved. Analyze the responses based on the target audience and what they were actually looking for.
Discovery survey
Ask an open-ended question about user needs. Responses are categorized in Skyra to identify patterns and name user tasks. This is often the first step in identifying top tasks but works just as well in other methodologies – such as Double Diamond (Discover and Define).
Continuous discovery
Stop conducting annual user surveys via email, phone, and mail—it’s time-consuming and costly. Instead, ask in the moment to gather feedback and measure user experience. Use your website as a direct touchpoint with customers and users. By asking in the right context, you get high-quality responses and clear data that can be reported both continuously and annually.
Create mico-surveys
With Skyra, you can easily create micro-surveys and customize where they appear on your website. Using logic, you can also display specific questions based on previous responses, making the survey more targeted and relevant for the user.
Reporting
Skyra's solution makes it incredibly easy to review results in a meeting-friendly format. The report is generated as a presentation in itself! Scroll down to view the questions and results from the user survey. The result cards are designed for easy copying into PowerPoint—perfect for meetings and team discussions.
Tips for user surveys
Stop wasting time on lengthy annual surveys
Traditional annual surveys are often conducted as time-consuming, one-off projects long after users have interacted with the service. For example, an email is sent with a long list of questions, requiring significant resources for follow-up and analysis. This delays decision-making and makes it difficult to adapt the service quickly to users' needs. Additionally, users may not remember the details they are asked about, making the results less relevant for concrete improvements.
Try smart micro-surveys in real time
Micro-surveys on your website ask users in real time, right after they have used the service. This provides relevant, accurate feedback and reduces the costs associated with analysis and follow-up. Skyra’s platform makes it incredibly easy to review survey results in a meeting-friendly format. The report is generated as a presentation in itself!
Ask users right after they use the service
Timing is everything. Ask questions to users who are currently using your service or have just completed their task. This ensures their experience is fresh in their memory, giving you the most accurate and relevant responses.
Keep it short and simple
No one likes long surveys. The shorter and more precise your questions are, the higher the chance that users will complete the survey. Focus on the most essential questions that provide the data you truly need.
Balance question types
Use a mix of multiple-choice questions for easy statistics and open-ended questions for detailed feedback. Multiple-choice questions make reporting and data comparison simple, while open-ended questions give you valuable insights into users' opinions and emotions.
Be specific
Avoid vague questions. Instead of asking, "What do you think of our website?", ask, "On a scale from 1-5, how easy was it to use the service?" Then follow up with users who gave a low rating: "What can we improve?"
Få hjelp med brukerundersøkelser
Jon has helped numerous businesses succeed with user surveys. Get in touch for free advice and a presentation of Skyra.